Sacramento Street

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Workspace: Emma Robertson

Emma Robertson

Graphic designer, knitter, and blogger extraordinaire Emma Robertson gives us a glimpse into her creative workspace in Oakland, CA. I’ve been following Emma’s design career for quite some time and when she decided to make the move up to the Bay Area a few mutual friends thought we should meet - let me tell you, this is one talented gal. Her graphic design aesthetic is uncanny, she is sweet as pie and lastly, she’s written an amazing book on knitting (a new hobby I’ve taken up). Today I’m bringing you her light-filled workspace that everyone is going want to move into – the windows are dreamy! Read on for my full interview with Emma.

Emma Robertson | Sacramento Street

Can you tell us more about what inspired you to start the blog?

I started Emmadime, the blog, in 2010 while attending college in Stillwater, Oklahoma. As an inspired 18 year old, I felt the need to do something more proactive with the visuals I was ​coming across! A blog seemed to be the perfect way to share and organize it all. It has continued to serve that same purpose while offering up new unexpected opportunities and friendships. It has become an official extension of me and my creative career – an extension that I plan to keep around for as long as I possibly can!

At what point did you know you were ready to make the big jump into full time designing and blogging?

​If i’m going to be completely honest, I became a freelancer out of desperation. I had just moved to ​the Bay Area with my boyfriend ​and my portfolio was​ ​ solely student​ work from college.​ I applied ​to as many jobs as ​humanly possible without a single ​positive ​response​! I was devastated. ​F​rom there, ​I simply told people I was looking for clients and made it work. Sometimes being forced down an unfamiliar path can be the best thing for us – I had no choice but to hustle and claw my way up to where I currently am. Now that I have put so much love and energy into the job, I can’t imagine doing anything else. I do believe that being an active blogger has increased my exposure to potential clients – I am constantly being presented with creative opportunities through that specific outlet.

Emma Robertson | Sacramento Street

Emma Robertson | Sacramento Street

How does your workspace reflect your style in fashion?

Color-free, clean lines, and inspired by the simple details.

What’s your favorite part about your space?

Oh man, can I say all of it?? If I had to pick I think it would have to be the huge windows that bring in all that natural light. They create this feeling of openness and peace that leaves me focused and not feeling all… cooped up. It keeps me awake, happy, and feeling connected to what’s going on outside.

Emma Robertson | Sacramento StreetEmma Robertson | Sacramento Street

What was your main priority when you began designing your own workspace ​?

My main goal was to leave it as open and spacious as possible – I wanted to have room to create, make a mess, stage photo-shoots, run around…!! But at the same time, I wanted to make sure it was welcoming and comfortable for meetings and design days at my desk.

How has this space influenced your work as a blogger and designer?

Having all of that space has definitely allowed me to think bigger!! Since moving in I have thrown creative get-togethers, hosted design workshops, and improved the quality of my photography for both my blog and my design portfolio.

Emma Robertson | Sacramento StreetEmma Robertson | Sacramento Street

Do you have any personal favorite websites, magazines, books etc?

I am currently ( and slowly ) reading A Story Lately Told by Anjelica Huston. She is one of my favorites so I couldn’t help but dive into her life! It’s all about her enchanted childhood in Ireland, her teen years in London, and her coming-of-age as a model and nascent actress in New York. Sounds magical right? I also got ‘It’ by Alexa Chung – I couldn’t resist the light pink cover and the insane layout of the interior of the book. One flip through and I knew I needed to spend more time with it. It has turned out to be more visual than contextually rich, but it’s still awesome.

Websites are hard to narrow down… I’m not even going to try! I just got two magazines that I’m really into now – Mood and One – both are really great eye candy.

Where do you see Emma​d​ime going next?

Graphic Design and running my own business is my passion so I plan to continue freelancing. Although, I have had my heart set on putting together a design studio and managing a team for a while now. I’m enjoying my current situation but there are definitely plans in place to promote growth. Stay tuned!

A huge thank you to Emma for opening up for beautiful workspace to us!

Profile Photo by Eva Kolenko | Studio Photos by Caitlin Flemming

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Layer It: Happy Hour

Layer It  - Happy Hour | Sacramento Street

Are you on the hunt for pieces that work from day to night? I’m constantly on the lookout for pieces that I can wear during the day that transition well for a happy hour or dinner with friends at night. I don’t always get to come home first to change into something new. I tend to gravitate towards a more casual look at night – give me a pair of skinny jeans, a blouse and a pair of flats and I’m good to go. What is your favorite go-to look for a happy hour out with girlfriends?

The Basics:

1.) Skin 5 Mid-rise Skinny Jeans 


The Layers:





7.) Leopard Print Pointed Toe Flat (love these options as well!)




More of our happy hour favorites!


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a brand new week . . .

Entertaining | Sacramento StreetHappy Monday friends! This weekend was filled with culinary delights. Saturday we ventured down to the ballpark for the first annual 7×7 Magazine food festival. They gather all of the best restaurants in the city to showcase their favorite dish. Let me tell you, everything was delicious and I now have a list a mile long of places to go. This is an event I’ll be attending every year. We then had a dinner party with close friends to reminisce about our trip to Turkey – we created a huge feast with appetizers that brought back incredible memories. Looking back, it’s weekends like this that make staying a home even sweeter.

What did all of you do this weekend?

This week I’ve got quite a bit in store for you – a new series with a talented friend, a new workspace I can’t wait for you to feast your eyes on, a scrumptious recipe that I’ve been making every week and much more!

Cheers to a fabulous week ahead!

Photo by Caitlin Flemming (from our turkish dinner)

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Weekend Inspiration

elisabeth heier | Living RoomThis past week was quite hectic – most days I was running around with one meeting after another, getting errands done for clients and at the end of each day I’d collapse in my chair wondering what I even achieved. Sometimes I have to remind myself that there is always tomorrow to get the desk tasks done. Do you ever find yourself doing the same thing? After this week I’m definitely ready for a weekend kicking back.

Don’t miss my favorite links from this past week!

- This sale has me excited for fall! I love layering up when crisp weather comes to greet us. Have you found anything you love?

- If you live in the Bay Area I highly suggest popping into SF to check out an amazing pop-up shop (get a peek here) that is only open until the end of the month. It’s filled with Half Hitch Goods treats, The Podolls clothing, Metier jewels and Emily Proud art (I’ve got my eye on a piece for our house).

- I’ll be picking up some peaches at tomorrow’s farmers market to make this crumble.

- Mrs Kirsten Grove has me dying to book a trip to Boise after reading this guide on Design Sponge.

- I’m loving Smitten Studio’s studio space - she’s one talented gal!

- And lastly, this motivating and inspiring post by Camille on how to avoid the comparison game. It’s important to step back and reflect on what’s important and why you do things. I for one love the way Sacramento Street has introduced me to some of my best friends, allowed me to take the leap into my design career and most importantly I look forward to bringing all of you unique content.

Photo by Elisabeth Heier

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Four Favorites: Summer Heels

Four Favorites - Summer Heels | Sacramento Street
Although you can usually find me running around in flats most of the time, this season I’ve been attracted to chunky heels and wedges. My new go-to sandal is by Vince – they are incredibly comfortable (essential in my eyes!). Since I’ve found a heel that works for me I thought I’d share a handful of others that I’ve got my eye on. Indian Summer is right around the corner for us here in San Francisco. Do you have a favorite sandal you’re loving this summer?

More heels I can’t get enough of this season!

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